I have been working exclusively in consulting for approximately 25 years. Unlike my other colleagues who have worked with clients and in consulting, I have dedicated myself 100% to serving clients.
I studied systems engineering at TEC in Monterrey and like a good engineer I wanted to program, but I was so bad that they later sent me to sales. I could divide my professional career into two parts: first I was as a technician doing architectures and developments and then I had the opportunity to do a master's degree in the United States, an MBA to go into the area of industries and business software, where there is a lot of marketing.
I already knew the technical part, so I made some web pages with the very famous Javascript, HTML and others, and then I learned business so I made many technologies focused on customer experience, I have worked on CRM and eCommerce issues and I understand a lot features how the Customer Experience ecosystem works.
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Currently, I am responsible for the VTEX subsidiary in Mexico, where we are specialists in eCommerce. We breathe, we live, we die for eCommerce and for customer success. We have around 60 business partners to cover the entire eCommerce aspect.
VTEX is an e-commerce company, we have around stores globally and we are around 50 eCommerce experts. We are focused on companies that really want to invest in electronic commerce. The most important driver of VTEX is who is VTEX for? For any person or company that really wants to put a lot of focus on electronic commerce, wants to differentiate itself with value offers, do different things.
In Mexico, many important brands in different industries Telegram Number Data use our platform, from groceries, pharma, distribution, B2B and insurance, many platforms where users buy today are Powered by VTEX.
We have several value promises, but I think the most important is time to market. It is one thing to like eCommerce and quite another to start applying it and the technologies necessary to make it work.
You can implement CRM, clean it, have clients and make the tool work, but eCommerce has the peculiarity that the store can be spectacular, with a good search engine and payment gateway, but if the store does not sell it is not a good store .
The eCommerce ecosystem is a living tool, because every day there are changes, promotions and you need advertising in digital marketing (organic and inorganic), SEOs and a good promotion system, because if you don't put good promotions and your prices are not correct Your eCommerce will never work even if you have the best technology. Additionally, you need payment and logistics gateways.
I think the greatest promise of VTEX is that with our ecosystem, we can help you have a good time to market and we bring you the best practices so that you can have an e-commerce store that not only works but helps you sell now. To be profitable.
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VTEX Connect Latam is an event that brings together the most relevant digital commerce experts from all over Latin America and is a networking day, where we share knowledge for all attendees.
I will list the things that I like the most: one, not all the topics are from VTEX, we do not put ourselves at the center of the event, but on the contrary, we talk about electronic commerce. We bring the e-commerce rockstars and the people who operate the most important stores in all of Mexico, to share real experiences with all attendees, such as loyalty, promotions, logistics, payment gateways and more. We have more than 60 exhibitors with whom we want to promote electronic commerce in the region.
Two, the event is in Spanish. Generally, these eCommerce events bring experts from other countries who speak English and in the end the attendees do not pay enough attention because they do not understand the language or are busy with headphones. VTEX is aimed at Spanish-speaking people, especially people from Latin America.
Three, and I think the most important, is networking. Here you will meet people who help you, who give you ideas, people like you who have challenges. We have had many success stories of people coming to the event with an idea, meeting someone and leaving with innovative businesses and ideas that are launched.
The event will be at the Expo Santa Fe this September 6, from 8:00 AM to 9:00 PM. We have surprises, magical tea, music, spaces to coexist and promote networking. We expect around 5,000 participants at the event. We have a very special surprise: starting today, if you go to vtexconnect.com and enter the coupon Hector_podcast we will distribute 150 free spots.
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First of all, in addition to the more than 60 eCommerce leaders, we are going to have a super famous surprise guest, who is very loved by the Mexican community and who currently has more than 20 million followers.
In this year's edition, we are going to organize ourselves into four boxes: three boxes with 750 people and another with 5,000 people. In the main box, we are going to talk a lot about retail and real experiences they have had, another box will be for innovation topics in which we will address trends and ideas to refresh your business, another for technical topics in which we will talk about eCommerce architecture and The last box will be for talks about business and strategy. We will be discussing very relevant topics today, such as artificial intelligence and how to apply it to electronic commerce and so on.
One of the most interesting things about VTEX Connective Latam is that the largest marketplace players in Mexico will be very close, who can be interviewed and even told that they want to participate in their marketplace and begin to enter this great ecosystem. of electronic commerce.
Networking comes from various sides. First, there will be the plenary sessions and generally, at the end the speakers come down and you can meet them and most of them are open to question and answer sessions and to talk with the participants. In addition, you can go to the booths to talk and they can offer you demos or demonstrations.
Added to this, if you make a little more investment, you have access to the VIP rooms, where all the speakers will be and you can get closer and chat a little more privately.
Additionally, we are going to have specific networking areas, where many of the most important marketplaces or companies in Mexico will be present and invite the community to be part of their party. There will also be open sessions, where they will be able to meet people and in the app, they will be able to see and find out everything.
If someone wants to be a sponsor of the event, they just have to go to the website and locate the section that says "Be a sponsor." They must fill out a simple form and we contact them to evaluate them so they can support us.
First, knowledge. I am 100% sure that they will learn many things, things that a client is doing differently, new trends or things that they are seeing in other countries and not here.
Second, and we have mentioned it a lot, networking. They will do very good networking, they will be able to meet the companies that are changing things and that are bringing new technologies to learn from them. For example, they can talk to the three most important anti-fraud companies, if they want to know about Buy Now Pay Later, they can get advice and so on.
Third, and no less important, we are going to have a lot of fun. We have spaces to have fun and at night we do some type of activity to have fun.
Generally, we release it two weeks before the event and its main objective is more informative than interactive. It is to know who is going to speak, where they are going to be, what topics are going to be talked about, where the accesses are and other information.