Because companies are noticing this change in behavior — since this education affects the way consumers relate to brands — we see the need to keep up with trends, especially those related to sustainability.
And in this regard, we can see the importance given asia phone number list to the practices of the ESG concept, which permeates several processes in which current companies must act to follow a sustainable line, both in environmental terms and in their internal activities and processes.
Want to know more about the subject? So, continue reading our post, learn the concept of ESG and how to apply it in your business efficiently.
After all, what is the term ESG?
ESG is an acronym for Environmental, Social and Governance, which in Portuguese means Environmental, Social and Governance.
The term is used to refer to company evaluation criteria that include aspects related to the environment, social well-being and corporate governance.
A focus on ESG has become increasingly important for investors and companies, as these criteria can have a significant impact on a company's long-term performance.
For example, a company that cares about the environment and implements sustainable practices can be better regarded by investors and have a competitive advantage in the market.
Furthermore, concerns about social well-being and corporate governance can also affect a company's reputation and trust among its stakeholders (customers, employees, shareholders, among others).
It is important to note that the term ESG can be applied to different contexts, including company valuation, responsible investing and sustainability reporting.
Main benefits and advantages of ESG for companies
As we have seen, ESG refers to the three main aspects of corporate responsibility and sustainability. Companies that adopt ESG practices can experience several advantages and benefits, such as:
1. Improving brand image
First of all, we can see that one of the main advantages of adopting ESG in the company is, without a doubt, optimizing the brand's image compared to the competition.
This is because ESG practices, in addition to helping to improve a company's brand image, can also increase the trust of customers, suppliers and other stakeholders.
2. Attracting and retaining talent
The second factor that we can observe is the effectiveness in attracting and retaining talent . The fact is that companies that care about environmental and social impact may be more attractive to workers who value these issues.
With this, the opportunity arises to retain even better talents with the potential to contribute to the brand's competitiveness in the market through quality professional activities.