In today's text, we interviewed special data the consultant for the Anglo-Australian mining company BHP in Brazil, Sandra Barroca, who shared her vision and experience on the challenges in the area.
According to the journalist, the absence of specific management and a strategic focus means that the sector is subordinated to other areas in the organization chart , remaining 'separate' when making decisions.
How to develop an integrated communication plan?
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Integrated Communication Plan Template – Isabela Pimentel
“The biggest challenge of integrated communication management today is to make companies understand the strategic importance of the communication area. The communication sector of many companies – and here I am not just referring to small ones, but many large ones too, has a very tool-based profile, that is, the company understands that communication is there to serve and execute the determinations of other areas ”, he highlights.
Efficient communication plan
Strategic communication plan
Despite this, she adds that companies that already understand how strategic communication is, have already implemented these managements or even communication boards, directly linked to the companies' CEOs.
“Communication must go hand in hand with those who have the decision-making power in management, because it is the brain behind the company's voice to position itself, whether when everything is going well or in a crisis scenario”, she compares.