It was then, on October 27, 1994, that the first banner ad appeard on the web. It was a slim black rectangle with the words "Have you ever clickd your mouse right HERE?" in color. and an arrow leading to the words "YOU WILL". Behind photo editor the banner was a promotional message from one of the American telecoms AT&T. The ad was a great success. Almost every second Internet user clickd on it. The result was impressive and virtually impossible to repeat today. Why.
In 1994, banner advertising was something new. A breath of fresh air in the world of marketing. Internet users, intrigud by the message, clickd on it, thus ensuring the company's marketing success. With the development of the Internet and the amazing progress in the world of new technologies, banner ads have become commonplace. Since pioneering advertising, they have undergone a violent revolution. They took the form of extremely annoying pop-unders, intrusive pop-ups and invasive, colorful, even repulsive gifs that could give you nystagmus.