You can also use the mental anchoring

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Trigger so that the price of the more expensive version is relatively close to the cheaper version. Thus, you convince the customer to take the premium version because the value is not that much more expensive. If you don't already know the anchoring mental trigger, it's worth researching about. 5. Cross-sell and up-sell Cross-selling and up-selling are directly related to the previous tip. Cross-selling means cross-selling, and that's when you offer the customer a complementary product to what he's buying. Up-selling is when you offer a better and more expensive product or service than what they intend to buy.

For example : in a simple sale, if a customer buys sneakers, how about convincing him to also take a sock? This is an example of cross-selling. Now, if a customer is looking for a cheaper version of your Job Function Email List product/service and you convince him to buy the premium version, you've done an up-sell. These strategies help the customer to get a complete user experience and even increase your ticket! 6. Use mental triggers Mental triggers are a way to convince the client in a more psychological, emotional way.



This is not manipulation or an attempt to push the solution to the customer, but a way to persuade, optimize and speed up the sales process, as I talk about in this video: There are many mental triggers. The urgency trigger , for example, is when you offer a promotion that lasts for a certain period. If the potential client does not close a deal within this period, he will lose the offer. This helps speed up the selling process. The social proof trigger consists of showing that your services were useful to other people and companies through successful cases. Basically, it is to show the customer that your company has already served several other people or companies and that they were very satisfied.