Conducted In The Previous Six Stages

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There are no orders within 160 days, we transfer subscribers to the Outgoing segment, turn on the last reactivation chain. Decide how to deal with dormant and departing clients image What the chains of reactivation include: a/b tests of the theme and preheader; integration of auxiliary channels - we turn on banner or contextual advertising in social networks for these subscribers, reminding us of ourselves; inserting recommendations into the letter based on past purchases. If during the year the subscriber who fell asleep did not go to the site, it is better to exclude him from the mailing lists and clean up the database.

Find motivation for shopping among active and newcomers Active buyers are the segment of customers that brings the most profit to the business. They are ready to communicate with the brand. The USA Phone Number List goal for active ones is to increase customer loyalty, motivate them for further regular purchases. Sending: Special offers; personalized product selections; requests for feedback. The goal for beginners is to please, stimulate them to become active, and make the next purchases. Perhaps newcomers have not yet fully understood the purchase service and the conditions of the customer loyalty system.



Sending analysis of the advantages of the loyalty program; promotional codes for purchases in selected categories. Stage 10. Think over trigger scenarios for all subscribers These emails will be sent to all subscribers: Abandoned Cart - If the user added an item to the cart but did not complete the order. Abandoned product browsing – viewed products, but did not complete the basket and did not place an order. Abandoned product search - started searching for products, but did not select anything.