The number of fintech companies in Indonesia in 2021 is 785 companies. An increase of 3.56% from 2020.This number places Indonesia in second place with the most fintech companies after Singapore. The large number of BrazilEmailList companies with products similar to Niagawan in the Indonesian market is a challenge in running paid ads.Moreover, there are already big players in the fintech industry such as Jurnal, Majoo, and Moka, which already have their respective places in the Indonesian market.This makes us have to analyze more deeply and look for ways to enter a market that has many big players.Also read: Online Advertising Case Study by Danamas: Campaign Effectiveness Reaches 4000% What we doAfter knowing the challenges in running online ads in the fintech industry, at least here are some things we do: Analyze opportunitiesThe first thing we do is analyze the opportunities that exist in the midst of challenges in running online ads.
We found that competitors who previously had a place in the Indonesian fintech market offered solutions at a fairly high cost, making it difficult for micro and small businesses to reach.We realize that Niagawan has the potential to present a new color in the Indonesian fintech market. Niagawan is here to focus on reaching micro and small businesses.Niagawan offers prices that are quite cheap compared to competitors so that they can reach micro and small businesses such as small workshops, stalls and restaurants.This is an opportunity to make Niagawan different from other players.Focus on USPAfter knowing the difference between Niagawan and other competitors, we focused on conveying this USP (Unique Selling Proposition) by creating interesting content to encourage SMEs to use Niagawan.In addition, we also focus on the impact that Niagawan's product solutions have that can make their bookkeeping easier.