If you are considering setting up a shoe store or already have a business, but do not yet resell the group's products, in this text you will find good reasons to change this scenario. Just continue reading to check out each one of them!
Born in Brazil
Grendene’s history is 100% Brazilian. It began on national soil, specifically in the state of Rio Grande do Sul, in 1971.
However, at that time, aware of the possibilities of plastic , the company was responsible for producing screens for the wine bottles that were created in Serra Gaúcha, a way of replacing pieces made of wicker.
Has authority in the sector
In mid-1976, the company began manufacturing whatsapp database plastic parts and agricultural implements. It was only in 1978 that Grendene launched the brand's first sandal , the NUAR model.
Since then, the group's many other fronts, such as Rider and Grendha, began to emerge. The first of them, Melissa, which remains popular to this day, was created in 1979.
Furthermore, many successful partnerships with celebrities began to be signed and models designed by internationally renowned designers, such as Jean-Paul Gaultier and Jacqueline Jacobson, were launched.
The creation of footwear with accessories , investment in advertising, the inauguration of the factory in the city of Sobral, the debut on TV, the IPO... these and many other factors contributed to the construction of an authority for the group which, more than four decades later, it continues to enchant Brazilians.
Bet on sustainable development
In addition to always seeking high quality in products, Grendene is committed to sustainable development .
Therefore, the company is constantly looking for solutions that aim to reduce waste , recycle products, ensure more efficiency in processes and, thus, guarantee the well-being of all people involved in the processes — from employees and the communities where the factories are located to the final consumer .
To strengthen the sustainable use of plastic in fashion, all of the group's footwear brands are vegan, as the products do not contain any components of animal origin, and are 100% recyclable, non-toxic and free from dangerous substances or those that cause allergies.