The customer of an IT product does not always Canada Phone Number List have an idea about the development. Most often, he speaks the language of functionality, product benefits and, of course, financial benefits for the company. A fragment of the main page of the site jetstyle.ru with a story about an IT company in simple words: It is important to solve the problem of understanding the product by the audience literally at all stages of promotion: from collecting requests for SEO to compred, from blog headings to topics of affiliate publications.
To do this, you can arrange a survey or interview with real or potential customers, focusing on what they do not understand about the product now, which needs clarification. Based on the received data: reduce the number of terms in commercial and advertising texts: on landing pages, on a website, in a blog for non-specialist clients; rewrite the content on the pages of the main services on the site in terms of the benefits of the buyer: what exactly will the product give him, why is it useful; make sure that the people who will present the product "rummage.