Best Campaign Management Tools in 2023

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Their share is 44%. From 45-64 years old, 38% have pets, and from 12 to 24 years old - 18%. As it turns out, office workers are 4 times more likely to have pets than freelancers and the self-employed, and 4.8 times more likely than retirees. According to per capita statistics, pets are more often adopted in small towns - up to 100 thousand people. The majority of Russians (52%) take pets with a stable financial situation. 47% buy pet food several times a week Over the past six months, cat food has been purchased twice as often as dog food.

A supermarket or hypermarket is the main B2C Email Lead place to buy treats. In second place in popularity are specialized shops, and in third place are online stores. 47% buy pet food several times a week, and 43% buy several times a month. The remaining 10% do it less often. The majority (76%) purchases several packages of feed at once. Most often, owners choose food with the taste of birds, animals and fish for pets, but less often - diet food. Greater preference is given to dry food, as well as pieces in jelly and sauce. When buying food for pet owners, high quality goods, familiar brands and promotions are important.



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