How to bring clarity and harmony to the different sectors

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Many managers find it difficult to chart a path towards financial and corporate growth. One solution to this challenge is the strategic map, a management tool that describes how each sector can relate to others and contribute to business advancement. In addition to organizing management, the strategic map is also a planning visualization tool developed by managers. This helps to unblock communication and bring clarity to the company's functioning, by showing exactly what is expected from each sector or team. A strategy map is a tool used by managers to describe and communicate an organization's strategies in a clear and concise way. It was developed by researchers Robert Kaplan and David Norton to help companies put their strategies into action. The novelty that the strategic map brings to organizations is to articulate, in the structuring of the execution plan, the mission, vision, values ​​of the company and the desired strategic objectives.

Such as, for example, increasing customer renewal with the company's financial stability ; or even enhance teamwork with greater operational efficiency. In practice, they support each other and are dbtodata.com aligned with broader organizational objectives, directing resources, initiatives and efforts in the same direction. This means that everyday actions will, in fact, contribute to reaching this destination. The strategic map consists of defining the strategic objectives that represent the organization's greatest aspirations. These are the achievements that must be pursued and achieved to obtain a vision of the future and fulfill the company's mission in the market. Furthermore, it integrates the Balanced Scorecard method , and is divided into four business pillars that are articulated in a cause and effect relationship with each other.



Concept and practices Strategic planning: concept, stages and objectives What is a strategic objective? The strategic map demands an in-depth understanding of what a strategic objective is, after all, these are the blocks that build the tool. A strategic objective consists of a clear and specific statement of a destination to be achieved within a certain period of time. It will order the direction in which the organization needs to move to obtain the expected results, as well as providing the basis for strategic planning and decision making. Strategic objectives are achieved based on the organization's vision (what the company wants for the future) and mission (how it hopes to impact the world), taking into account internal and external factors, such as the business environment, competitors, available resources and needs.