How can Google Ads be integrated into your sector successfully?

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Google Ads is Google's paid advertising platform in which advertisers can publish pay-per-click or impression ads both in the search results of the search engine, and in its partner network that includes apps, websites and the web social YouTube. There are many businesses that can benefit from this type of online advertising, and there are also many formats they can use. In this article we want to recommend the best way to integrate Google Ads depending on the sector your company belongs to and which campaigns can benefit you the most according to this.

Communication and entertainment sector
A type of campaign that works very well for this sector is video. Communication and entertainment is a very visual sector, so using this Phone Number List type of format in your Google Ads campaigns will bring you better results than using others, thus being able to appear on YouTube and the Google Display Network .





Whether your company wants to launch a new application and promote it, or if your business is based on the launch of an app, Google Ads has a specific type of campaign available for you that simplifies the process and in which you can promote the product in the Display network, on YouTube, in the search tab, in Google Play and in the Discover section of Google Search, that is, on the platforms with the largest audience. In this case, in addition, it is not necessary that you create an ad for each channel, but you can include certain resources and guidelines so that Google Ads later automatically creates the ad in different formats.

If in your Google Ads video campaign you are going to launch YouTube masthead ads, cost-per-thousand-impressions bid strategies or TrueView coverage campaigns, it is best to carry out broad segmentation.