If the search is delocalized (I am looking for a lawyer in Hotmail Email List Seville from Burgos) the proximity factor fades and all the weight falls on popularity and relevance. Therefore: The work of local SEO consists of executing all possible optimizations of each group of factors in the different data sources, at their corresponding time, and depending on their SEO importance. And what is the right time for each task? Each teacher has his or her booklet or each.
SEO has his or her checklist, but I like to start with the optimizations that consume the least time and that can bring the most benefit in the short term, such as the GMB categories, and then go to the website to correct the architecture. and generate content, at the same time that I parameterize URLs to start measuring from the first moment. Although, I insist, here everyone does it as they see fit. For example, Sergio Somoza, my colleague at Local Rocket and convinced of the strength of the brand, likes to issue citations very early.